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EvaluationEvaluation should be embedded within your project at the planning stage – not seen as something you do at the end. Good evaluation will enable you to:
Evidence that evaluation has been well planned will boost your position with funders, who will be keen to see that process, outputs and outcomes are thoroughly thought through, and that the means to monitor progress is part of the overall project plan. This factor alone might encourage funders to support your project – applications with little or no evaluation built in are generally passed over in favour of those that have it. Make sure all project stakeholders get involved – funders, artists, participants, audience – at the planning stage, so they understand the parts they all play in making the project work. Remember to collect both quantitative and qualitative evidence – facts, figures, statistics and evidence of how people feel about the project and the way it has impacted on their lives. Gather good quality images – an arts project evaluation is going to look bare without them! – and don’t forget that other means of recording – video, audio, drawings, and diaries - are valid evidence too. The publications section of the Arts Council website points towards a number of really useful evaluation resources. |
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